A growth agent picks an audience, writes the messages and works out the timing — then stops and waits for you. Nothing reaches a customer until you have read the whole plan and confirmed it, and even then every single message checks that person's consent again before it goes.
Where do I find it?
Open Growth agents. It needs the Email & sequences module on and write access to outreach — an invited accountant does not see it. Next best offer is a separate screen and needs Invoices instead.
Setting one up
- Tap New agent. Give it a name, point it at a saved audience, choose how often it should propose (every day, week or month), cap how many people one campaign may reach, and write a short brief in your own words.
- Save. Saving does not arm anything — a new agent starts paused.
- Arm it when you are ready. Arming lets the agent propose campaigns. It still cannot send one.
- Each proposal lands in Waiting for you. Open it, read the audience, the reasoning and every message, and either Confirm and start or Not this one.
A workspace runs up to five agents at once, each campaign up to five messages and up to 200 people.
Can an agent send something on its own?
No — and not because someone remembered to add a check. The nightly runner that proposes campaigns has no way to send: there is no transport, no queue and no message-sending function anywhere on its interface. Approving does not send either; it creates the sequence and enrols the people who may lawfully be contacted, and each message is separately cleared at its own send time. The reviewed plan is frozen the moment it is proposed, so what you approve is exactly what you read.
What does “can be messaged” on the review card mean?
A forecast, not a permission. It counts today how many people in the audience have agreed to marketing, and breaks down the rest by reason — never agreed, unsubscribed or bounced, permission lapsed, outside their allowed hours. The card says so in as many words: each message checks that person's consent again at the moment it goes, so anyone who opts out in the meantime hears nothing more. That later check is the one that binds. If nobody in the audience can be messaged, there is nothing to start and it says so.
Why do the messages never mention prices or amounts?
Because one message goes to many people and a figure that is right for one of them is wrong for almost everybody else. Campaign copy is figure-free by design: the assistant is told never to write a number, and any message that contains one is discarded before you see it. Names and links are filled in per person as each message goes.
What if the assistant is unavailable?
You still get a proposal — written from Finocket's own wording instead. The review sheet labels which it is (Written by AI, reviewed by you or Written by Finocket) and, where AI was skipped, the reason: the assistant module off, the daily allowance spent, the provider unreachable, or nothing survived the copy check.
Why did an agent propose nothing?
It records why, in a sentence, rather than going quiet — the audience was deleted, the messaging module was switched off, nobody matched the audience, everyone in it has opted out or never agreed to marketing, no usable messages survived the check, or the agent's own recipient limit is set to zero.
Can I use WhatsApp?
Not for agents. Scheduled WhatsApp needs an approved template from Meta, and proposing campaigns Finocket cannot send would be a promise it cannot keep — so the WhatsApp option is shown but disabled, with that reason. Agents plan email only.
If you have not connected an email provider yet, it is still safe to approve: the messages wait in the queue and go out as soon as you connect one. Nothing is dropped and nothing is faked. In a sandbox workspace nothing is delivered at all, and it says so.
Stopping a campaign
Stop this campaign halts every message that has not gone yet. It never claims to recall one that has: the confirmation tells you how many people were stopped and how many messages had already been sent and cannot be taken back. When Finocket cannot count what already went, it says that too rather than reporting zero.
Can my marketing agency run this for me?
You can grant an outside agency a seat that lets them draft campaigns and put them in front of you. They cannot see your contacts, your sent messages or anything else in your workspace, and they cannot approve — not their own proposals, not a colleague's, not anyone's. Approval belongs to your workspace. If somebody in your own team proposed a campaign, someone else has to approve it.
Any commission you owe the agency is a running total for your records. Finocket never moves money — pay them the usual way and record the transfer.
What is “Next best offer”?
A separate, entirely deterministic screen: who to offer what next, worked out from your own invoice history, with the reasoning shown. No model picks a customer or ranks a list. It contacts nobody — Tell the customer hands you over to the email composer, and is disabled with the reason when it cannot: no email on file, the customer has opted out, no marketing consent recorded, or outreach not set up. When there is not enough history it says that, and when the read itself failed it says that instead — which is not the same as having nothing to suggest.
Related: Outreach & consent, Email sequences, One-to-one email.