Connections — records that join up, end to end

Connections quietly checks that your records join up end to end — every lead has a source and a way to reach it, every deal has a customer, and every captured lead actually reached your pipeline — and counts anything that slipped through, class by class.

What does it check?

• Deals without a customer — a deal that lost its client link (serious).
• Form submissions that never became a lead — an enquiry that stalled at the door (serious).
• Uncontactable leads — no phone, no email, no way to follow up (serious).
• Captured leads with no deal — arrived but never entered the pipeline.
• Leads with no source — money you can’t attribute to any campaign.

The three serious classes drive the health flag; the last two are hygiene. The check also runs on a schedule, so drift is caught even when nobody opens the screen. Re-check any time with one tap.