Every item you sell now has a page of its own on your shop, at its own address. Before this, your online catalogue was one long page: a customer could scroll it, but they could not send a friend a link to the necklace, and neither could Google or Meta, both of which need a separate link per product before they will list one.
A product page has an address you can share
Each item’s page lives at/products/followed by that item’s own identifier, on your shop’s own web address. Paste it into WhatsApp, put it on a label, print it as a QR code — it opens that one item, with its photographs, its price and its description.A collection page is one of your catalogues
A collection is a catalogue you have already made and published under Catalogue. The items you chose appear in the order you put them in, and the page uses the same “show prices” setting the catalogue does — so a catalogue you run as a lookbook without prices stays that way online.You choose which catalogues appear on the shop
A catalogue has a Show on shop switch in its own editor. Off, the catalogue still exists and can still be shared as a link or a PDF — it simply is not one of the collection pages a shopper can browse to. That is the difference worth knowing: hiding a catalogue from the shop never unpublishes it, and never changes what a link you have already sent someone opens.You choose the layout once, not per product
Your shop has one product layout and one collection layout, and every item and every catalogue uses it. That is why changing the layout takes a second rather than four hundred edits, and why one item can never be left looking different from the rest. Until you choose a layout, Finocket uses a plain one — your items are on sale from the first day, not from the day you open the design screen.Stock is shown only when you count it
If you track inventory for an item, the page says whether it is in stock. If you do not, it says the shop does not publish a count. It never guesses — telling a customer something is available when nobody is counting is a promise you would have to break at the till.
Prices can be a minute behind, and never more
Shop pages are held for up to a minute so they open quickly for your customers. That is the longest a corrected price can be out of date, and it is deliberately short: a page held for an hour is an hour of selling at yesterday’s rate.
When something is missing, the page says which kind of missing
“This shop does not sell that” and “we could not read this just now” are different sentences, and your customers see the right one. A page that cannot be read never tells a customer you have withdrawn an item — that is your business being misreported, and it is the one mistake a shop page must not make.
What is not here yet
A product’s address is its identifier rather than its name; readable addresses are still to come. Search engine rich results — the price and availability that show under a link — are a separate piece of work, and so are search, facets and customer reviews on these pages.